Google AdBirds Takes Flight
On April 1, 2014, Google launched their new mobile advertising format – AdBirds. Will it take off? Only time will tell if it will deliver the goods or fall off the perch altogether! …yes, it’s another...
View Article10 Tips to Transform Your Web Presence in 2014
If you want to make your website work better for your business in 2014, here are 10 tips to optimise it to generate more traffic, more engagement and more sales. Some are quick and easy tweaks, and...
View ArticleStand out from the pack
On Tuesday May 6, in my role as President of Publish Blue Mountains, I’m moderating a panel of media and marketing experts discussing how to raise your business profile and stand out from the pack. It...
View ArticleGoogle’s 25 tips for a better mobile website
Google recently partnered with a research company to test user experiences with mobile websites. 119 users were observed using 100 popular mobile websites across all industries and their feedback,...
View Article7 questions you must ask before trusting your business to an SEO company
I’m sure you’ve had the phone calls. And the emails. Someone promising they can boost your business by getting your website onto the first page of Google, or better yet, to the very top. They are right...
View Article5 simple new year reSEOlutions to boost your web presence
You may be thinking about a diet, quitting smoking or taking up the latest exercise fad, but these five simple resolutions will get your website in shape for 2015! 1) Create more great content The old...
View ArticleA brilliant Digital Marketing case study
This is an amazing demonstration of the power of digital marketing – and a very clever piece of marketing by a large Melbourne digital marketing agency, Digital 360. The company wanted to prove how...
View ArticleTools of the SEO Trade
I often get asked what software tools I use to do my day-to-day SEO work. Often it’s clients wanting to keep on top of their SEO, but sometimes it’s consultants or freelancers in other areas wanting...
View ArticleWhy you’re throwing money away if you don’t have a digital strategy
There’s no mistaking the importance of digital strategy in 2018. From a well-designed website through to social media and online advertising, if you’re not thinking about it, you’re throwing money away...
View ArticleHow AI will change SEO (and what small businesses need to do about it)
Artificial intelligence (AI) is rapidly changing the way we think about search engine optimisation (SEO). As AI technology continues to advance, it is becoming more and more important for small...
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